Terms of Service

Last updated: October 20, 2026

The short version. Brief First gives businesses a page their customers reach by scanning a card or opening a link. The page and everything customers send through it are free for the business. The AI host that answers questions is the paid part. You're responsible for what you publish; we're responsible for running the platform honestly. Guests never pay anything on these pages, ever.

1 · Who we are

Brief First is operated by Brief First LLC ("Brief First," "we," "us"). You can reach us at hello@brieffirst.com.

2 · What Brief First is

Brief First is a platform that gives a business a public page of its own — reached from a QR code, a link, or a search. For restaurants and cafés, the page carries the menu, ways to reach the business directly (a private line to management, a praise line, an event enquiry door, a server call), and — on paid plans — an AI host that answers questions about the menu in the guest's own language. For service businesses, the page carries a first-contact conversation that gathers what a visitor needs and delivers it to the business as a written brief. In these Terms, "venue" means any business running a page on Brief First, and "guest" or "visitor" means anyone using such a page. Brief First also offers a person-delivered service for independent food and drink places (section 5a): a free brief, and optional monthly work Sam does for you, with the page as the tool behind it.

3 · Your account

To run a page you create an account with your name and email (directly or via Google sign-in). You must give accurate information and you must be authorized to represent the business your page describes. You're responsible for activity under your account. One business, one page: don't create pages for businesses you don't represent.

4 · The free part — and what it means

Your page, the doors on it (private line, praise, events, server call), and your dashboard are free — no card required, no time limit, no message caps. Everything a guest sends through the free doors reaches your dashboard exactly as written, at any volume, at no cost. Free means free even if you never subscribe: if you stop paying, your page stays live, your records stay yours, and the free doors keep working.

5 · The credit

New accounts include a $30 credit of host use — no card required, and the credit does not expire. It's spent as your AI host talks and works. When it's used up, nothing is deleted and nothing on the free side stops: the host simply goes quiet until you subscribe.

5a · The free brief and the monthly service

The brief. If you ask for one, Sam writes you a short brief about your place — what stands out on your block and three things worth working on this month. It's free and it puts you under no obligation. Use it yourself, or don't; the only thing that happens next is what you ask for.

The service. If the brief names work Sam can take off your plate, it will name one monthly price for it. A monthly package is agreed by email, runs month to month, and can be cancelled any time by replying — you're never billed for a month you cancelled before it started. What's included is exactly what the brief describes, and every paid month ends with a short brief on what moved. Your Brief First page and its host are part of any package while it runs; if you stop, the page stays yours and everything in section 4 keeps working. How you pay is agreed by email before the first month starts; nothing is charged until you've said yes.

Your Google profile. Some of the work needs access to your Google Business Profile. Two ways, your pick: you add sam@brieffirst.com as a Manager (never Owner — we can't remove you or delete the profile, and you can take us off any time), or we send you the words each week and you post them yourself. We never touch your email, your point of sale, or your money.

5b · The hiring setup

If you ask us to set up a hiring page for an opening, we hold the resumes and messages you give us for that opening as your service provider, and nothing else. You decide everything: which candidates you keep, pass, or hold; who is invited to interview; who is hired. Nothing reaches a candidate until you click send. We never score, rank, or recommend a candidate.

6 · Subscriptions and billing

Paid plans start at $30 a month ($30 · $100 · $200, sized to how much your host talks and works), billed through Stripe. Each billing period includes that plan's allowance of host use; the allowance refreshes at renewal and unused allowance does not carry over. You can upgrade any time (effective immediately) and cancel any time through your billing portal — cancellation stops future charges and your plan runs to the end of the period already paid. The included $30 credit exists so you can evaluate the host fully — with real guests, on your real menu — before ever paying. Because you can try everything first, payments are non-refundable. When a subscription ends, your account returns to the free tier: everything in section 4 keeps working, and everything already collected remains yours.

7 · Guests never pay

There is no payment step anywhere on a guest-facing page. The order pad, where a venue enables it, writes an order down and sends it to the floor — payment happens with the venue, the ordinary way. We will never ask a guest for payment information.

8 · Your content and your responsibilities

You own the content you publish — your menu, descriptions, hours, story, and everything you approve. You give us the license we need to host, display, and process that content to run the service (and no more). You're responsible for its accuracy — prices, hours, and above all allergen and ingredient information. The host answers from the information you provide; it never claims to know what happened in your kitchen, and for serious allergies it directs guests to confirm with your staff — that design choice doesn't transfer your food-safety obligations to us. Keep your information current; you can change it any time and it goes live in minutes.

9 · What the AI host is — and isn't

The host generates answers from the content you approved. Like any AI system it can make mistakes, and it is not a substitute for your staff's judgment. It doesn't diagnose, doesn't give medical or legal advice, and doesn't promise things on your behalf (availability, prices not on your page, commitments you haven't made). The back-office assistant drafts — menu text, follow-up notes — and you review; nothing changes on your page without your approval, and nothing is ever sent to a guest except by you, from your own email.

10 · Acceptable use

Don't use Brief First to break the law, to deceive (a page must describe a real business you represent), to send spam, to publish content you don't have rights to, or to attempt to disrupt or probe the platform. Don't use guest information for anything beyond serving your own guests — buying, selling, or sharing guest records outside your business is not permitted. We can suspend or terminate accounts that violate these terms, with notice where practical.

11 · Our platform

The Brief First software, design, and name are ours. These terms don't transfer any of that to you — they give you the right to use the service while your account is in good standing.

12 · Honesty about limits

We run the service carefully, but we provide it as is: we can't promise it will be uninterrupted or error-free, and we're not liable for indirect or consequential damages — lost profits, lost data beyond our reasonable control, or the business consequences of an AI answer or an outage. Where liability can't be excluded, ours is capped at what you paid us in the twelve months before the claim. Nothing here limits liability that the law says can't be limited.

13 · Leaving

You can stop any time: cancel your subscription, unpublish your page, or ask us to delete your account (hello@brieffirst.com). On account deletion we remove your venue data on our production systems within a reasonable period, subject to legal retention obligations (billing records, for instance, live in Stripe on their schedule).

14 · Changes to these terms

If we change these terms in a way that matters, we'll post the change here with a new date, and — for material changes affecting paying venues — email the account address first. Continuing to use the service after a change takes effect means the new terms apply.

15 · Governing law

These terms are governed by the laws of the State of California, and disputes belong to the courts there, except where the law of your home jurisdiction gives you rights that can't be waived.

16 · Contact

Questions about these terms: hello@brieffirst.com.